Q: Can you give me an idea of how the demos will be presented?

A: The viewer will have the option of watching the Product Showcase DVD all the way through, one demo or commercial after another. In that format, we guarantee no two competitors will appear back-to-back. In fact, we'll give as much separation as possible. Or, the viewer may view the DVD by product category via a menu that we will set up. This will allow the viewer to "shop" and compare, product-to-product.

Q: How do we know anyone will watch the Product Showcase?
Q: You mentioned I could get a discount off my spot rate. How does that work?

A: We put these two questions together as our response will answer both. We will be promoting the Product Showcase through industry press releases and announcements on the Working Fire monthly training video. If vendors support it, in the future we'll add industry trade ads into the mix.

But the best way to encourage viewership is to make it profitable to watch. We intend to encourage viewing by giving a quiz on your products at the conclusion of the Showcase. Those viewers who submit the correct number of correct answers will be in a drawing for tremendous prizes -- from you! That's where the discount comes in. You can trade for part of your time slot on the Showcase with product.

If you are willing to provide WFGear with product for giveaways, we will reduce your time slot cost by up to 30%, depending on what time length you purchase, against the cost of your product.

For example, if you purchase a five-minute demo for $10,000, you could take a discount of up to $3,000 if you would provide product worth $3,000. Here are the discounts possible: